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What Will It Take?
A State of the Church Address
delivered by
The Rev. S. Michael Pater, Senior Pastor
Urbandale United Church of Christ
23 January 2005
Mr. Moderator, Members of the Leadership Team, Members and Friends of Urbandale United Church of Christ:

For several years, I have had the same New Years’ resolution: to live my life with intentionality and reflection. By that I mean that I live my life with focus, purpose, and directed energy. It also means that I stop with regularity and reflect on my actions: what do my actions say about my core values? In what areas do I need to tweak or change my behavior?

The address and data that I am about to share is the result of living in intentional and reflective ministry with you for nearly seven months. It also is the initial harvest of diligent research. On two occasions last Fall, I had the opportunity to study with The Rev. Alice Mann, a Senior Consultant with the Alban Institute. For 30 years, the Alban Institute has been considered the principle leader in research on congregations. Using empirical methods of study, they are able to give clear guidance to churches and church leaders on proven congregational patterns of behavior. In September, Colleen Borstad, our Vice Moderator, and I went to Madison, WI, for a two day conference, lead by Alice, titled “Discerning Your Congregation’s Call.” And in October, I went to a week-long seminar titled “Raising the Roof,” which is Alice’s quintessential research area on church growth and churches in a size transition. That conference, and her book by the same title, along with several other supplementary resources, became the primary research guides for the Strategic Study Team launched in the Fall of 2004.

Today, I am pleased to report to you some of our initial findings. Further, we need your help and input. In a few moments, I am going to ask for your participation in the next steps of our strategic study: an experiment in how we do ministry here at Urbandale UCC.

*******

But first, let’s celebrate. There are many ways in which we can measure the strength and vitality of a local congregation. Just three are: membership growth, worship attendance, and financial health. Let’s look at Urbandale United Church of Christ in the light of each one.

The last time we invited people to affirm our covenant and join our membership, eleven new members joined. This is a large group for a church our size. But, there is more! We have more than 40 family units, representing more than 60 people, that we can identify who have come to this church in the last several months. A good number of them have indicated interest in joining this faith community, and there are several more from whom we do not have contact information. In the arena of membership growth, we have significant potential!

The research, however, does not look so much at church membership, but rather church attendance. Our data in this arena is equally interesting. In 2003, you had an average worship attendance of 172, which was lower than 2002, but not too far outside an anticipated range for an interim period. In 2004, the average attendance was 197, nearly returning to a pre-interim average and representing the largest annual increase in at least 10 years. And there are “internal numbers” that I think shed light on what might happen this year. In the first six months of 2004, your average attendance was 179. In the last six months, the average attendance was 217. The number I find most significant is the average attendance during the Fall Program year: 247. Except for the day after Christmas, we never had less than 200 on a Sunday morning in the Fall of 2004. Further, on four Sundays, we had more than 280 people and on Christmas Eve we had well over 400 people in worship. In the arena of worship attendance, we have significant growth!

Concerning the financial vitality of the church, in 2004, you passed an unbalanced budget of around $245,000. The projected deficit was nearly $12,000. Today, because of a 13% increase in pledges, we are pleased to present to you a balanced budget for 2005 of $255,000—over a quarter of a million dollars! This budget represents a equitable 3.3% increase in staff salaries, following the Conference Guidelines for my salary and applying it to all the staff. It increases our OCWM giving a full percentage point of our operating budget to 20.6% and it meets most of the requests from most of our ministry areas. And let us not forget, as a result of extra giving, you were able to pay the mortgage in full this past summer as I arrived.

Dear hearts, looking at these three areas—membership, worship attendance, and fiscal health—I am pleased to report to you that the state of Urbandale United Church of Christ is strong!

But, let’s consider the matter beyond the numbers. The real tale of strength is in the stories that are emerging. People’s lives are being transformed; folk are engaging the journey of wholeness. Every week I get emails, phone calls, and other contacts from people celebrating the new life they are finding in this worship community. The history and reputation of this congregation is such that we have been known as a beacon of light for justice and peace in the Metro and this Conference. One of our core historical stories relates how this congregation reached out to the first African American public school teacher in Urbandale when he and his family were being harassed. We were a resting place for them in a dangerous wilderness. It seems clear that we are once again emerging as an oasis of hope, compassion, refuge, and care to beloved children of God who have somehow lost their way as a result of all manner of spiritual abuse. And if you are under the impression that these religious refugees finding refreshment in our midst are only gay and lesbian folk, let me correct that ecclesiastical legend in the same way that researchers attempt to correct urban legends. I am hearing from a diverse array of people who identify as having a “progressive faith,” from women who still feel excluded from other faith communities, from divorced/remarried families, and from every manner of broken people who just want to be able to tell the truth about their brokenness and find spiritual companions who will not judge them.

Dear hearts, the personal stories of our members, visitors, and other friends indicate that not only is the state of Urbandale United Church of Christ strong, but the presence of the Holy Spirit is clear! And we are engaged in a faith-full expedition.

*******

I have long been taught, and really believe, that in a democracy, with increased freedom comes increased responsibility. To put it another way, Jack (my former head of staff) and I use to frequently joke: he would say, “Rank has its privilege,” and I would rejoin, “Yes, and its responsibility” The theological and ecclesiastical corollary is that with an increased awareness of the Spirit’s presence comes an increased responsibility to proclaim God’s good news. It is here that we find ourselves at a crossroads.

When I assess, with intentionality and reflection, the life and ministry of this congregation I discover a common myth that produces most of our other challenges. The myth is that we are a “small church.” Let’s release ourselves from the destructive power of this notion today.

Consider this: 80% of U.S. congregations of any Protestant denomination have less than 200 people in worship. With an average worship attendance of 217 in the last six months, we are in the top 20% of any U.S. Protestant church. When assessing us in the light of the United Church of Christ, our average worship puts us in the top 10%; at over 500 in membership, we are in the top 7% of UCC congregations.[1] But how about our own Conference? The Iowa Conference has just fewer than 200 churches, according to the 2004 Yearbook. When you measure us on the 2-criteria scale of membership roll and average worship attendance, we are the third largest church of this Conference. There are three other churches who claim a larger membership list than we, but only two others who also have higher worship attendance. Those two churches are: Plymouth Congregational, the 4th largest UCC congregation on the planet, and First Congregational of Dubuque, who have enjoyed the blessings of a successful, well established pastoral team and are in a “seminary town.” Dear hearts, we are not a small church! And we cannot conduct ourselves as if we are!

In the last few months, we have seen a significant number of our own members returning to church with greater regularity and we have witnessed an extraordinary level of first time and repeat visitors. The data we are able to gather from both the pew pads and by simply asking indicates that many are coming as a result of our message concerning the extravagant welcome and inclusive love of God that is making it beyond our parking lot. The publicity we received with the latest efforts from The Still Speaking campaign was comprehensive. Let me again be clear, I did not orchestrate our appearance on the front page of The Des Moines Register, but I did realize the opportunity when it came. I did accept the two TV interviews and the radio broadcast. The print ad in The Register was the result of a targeted gift to make that possible. And it has had the effect of once again making this congregation highly visible in the Des Moines metro area. I am, however, pleased to announce to you today, that pending your approval of the 2005 budget, Gage and I have successfully negotiated a deal with Plymouth Congregational. Potentially as many as four times this Spring, twice before the beginning of March and twice before Easter, our names will appear in equal typeset in the same ads in Cityview. This is an unprecedented effort of cooperation, which Plymouth has graciously extended to us. These ads will capitalize on the energy created by the release of the first commercial buy.

*******

By every empirical measure that I know, when we look at the hard numbers, we are in a period of significant growth. But it is the lives that are being transformed that are important to me. I believe that this transformation is occurring because the Holy Spirit is very present with us right now and we are intentionally responding. It is time for further reflection. And I would like to frame that reflection around a question: “What will it take for Urbandale United Church of Christ to be in a position to receive the next 50 people that God needs to send to us?" I say “needs” because I believe that we are a beacon of light in this city and the surrounding area. I believe that God needs us to be prepared to receive hurting partners as our companions in our spiritual journey. In order to put ourselves in this receptive posture, let us again look to solid research as a guide and examine our behavior in its light.

Research from the Alban Institute, and others, reveal clear patterns of congregational behavior. We know that the average pew-sitter needs between 30 and 36 inches to feel comfortable. Using the average, 33 inches, you can easily calculate how many pew-sitters a sanctuary will hold. Our pews will hold between 4 and 5 people comfortably. Now, we all know that we frequently hold more than that, but the validity of the research holds. We also know that if the worship space is too full, that means over 80% for six or more non-holiday services, or too empty, that means less than 50% full, it depresses growth. These numbers focus on “the desirable,” not “capable” seats. Because of the configuration of our sanctuary, it is difficult to measure our space exactly. I believe, however, that our magic number is about 150. Any time we have significantly more or less than 150 in a worship service, it creates an uneasy environment that harms our welcome and decreases our opportunities for growth. If that is our goal, we achieve it twice a week! And what is true inside, is also true outside in the parking lot. Our guests wonder if there really is a place for them here.

With this data in mind, I ask you to engage in an experiment in how we use our space on Sunday mornings. From February 13th to May 22nd (the First Sunday in Lent to the last weekend before Memorial Day), I ask you to configure our mornings in this way:

______________________________________________

Experimental Sunday Morning Schedule

13 February (First Sunday in Lent) to 22 May (last Sunday before Memorial Day)

9:00 Worship

9:15-10:15 Early Childhood to 5th grade Sunday School (leaving at Children’s Time)

10:15 Coffee, Tea and Conversation & Jr./Sr. High Sunday School

Fellowship Hall: Chatting

Lower Level: Focused Discussion

11:00 Worship

Children depart for Just For Fun Room after Children’s Time

12:30 Occasional Additional Adult Education with lunch

New Member Class: Feb 20, 27, Mar 6, 13 (joining on March 20—Palm Sun);
March 20: special offering with Community Concerns

______________________________________________

I am sure that this might not be a perfect solution and some needs that are currently being met might not be in the new configuration; however, it is an experiment and we will be asking for your feedback. Further, it is our best strategy right now for addressing our indoor and outdoor spacing needs. By putting the worship times at 9:00 and 11:00, we hope to have two cycles of people come through on Sunday mornings. By not putting significant adult education opportunities at 10:15, but by focusing on fellowship, we hope to contain our parking challenges.

I firmly believe that a primary path to personal liberation or salvation comes through a deep awareness that we are beloved children of God, and drawing from that deep well, to put ourselves in the service of others. This means we ought to be about two primary functions: creating communities of wholeness where people can be nurtured in their understanding of themselves as beloved children of God; and creating, facilitating, and supporting a diverse array of community outreach programs. It is here that I submit to you another course of action.

The staff configurations of churches achieve one of three results: growth, maintenance, or decline. Roy Oswald, another Senior Consultant with the Alban Institute, suggests that for churches to be staffed for growth, they need one full-time program person for every one hundred in worship. This does not include support staff. Churches are staffing for maintenance if they are just below that figure and are staffing for decline if they are substantially below the ratio[2]. If we desire to increase our welcoming message, we are currently understaffed by one full-time position. I put before you the following staffing goals:

Staffing Goals: In Place by Fall 2005

FT Head of Staff Worship, Staff Development, Vision & Pastoral Care
FT Program Staff Small Group Ministries & Outreach
PT Program Staff Church School & Youth Ministries
PT Music Staff Combined efforts leading close to FT
FT Office Support
PT Office Support Volunteers
PT Building Support

The staffing configuration cannot be firmly stated or explored until after the completion of a “second mile” giving campaign specifically targeting new funds for additional staffing needs.

This configuration will allow us to better focus on the spiritual needs of this community. It will help us to keep the best part of “the small church” by creating a system of small groups where people can have meaningful interactions with a focused group of people. It will also empower us to once again make hands-on outreach projects a hallmark of our life together.

I am suggesting that we engage in a “second mile” giving campaign that specifically targets funds for additional staffing needs. The discernment process that this congregation practices is to request money and then make a determination on how to disperse the funds. With that as our practice, I would recommend that SMI launch, at their earliest convenience, a special fund drive to solicit gifts and pledges. I would hope that we could consecrate our results at or around Easter (March 27). At or around the end of the end of the drive we would appoint a Search and Call Team to work in concert with the Strategic Study Team to present a staff configuration and candidates to fill the positions to the Congregation. I would hope that this process could be completed and in place by the Fall of 2005. While that may sound like an audacious goal to you, I am very confident that when Urbandale United Church of Christ lets the world know that we are looking for another staff person, we will have our pick of candidates.

Concerning the financing of the new configuration, specifically the addition of the extra staff, we have done a lot of research. We know that if we are careful to structure the position in a way that enhances our current level of ministry and reaches out to new people, we only need about 50% of their salary for the first year. If properly implemented, the position should “pay for itself” in twelve to eighteen months[3]. With this in mind, the position would not need to be fully funded in our operating budget until the passage of the 2007 budget.

*******

Our witness to the extravagant welcome and inclusive love of God is transforming lives—not the least of which are our very own! Yes, I am proposing changes to our basic structures of worship and staffing; but, I am really asking for your participation in an experiment of transformation. Do we believe that God is still speaking? If you do, I invite you to lend your voice to God’s effort. Beyond these changes, I invite you today to see Joyce Bixby to sign-up to be an usher-greeter or Kathy Fitch to be a liturgist. We are going to need entire new sets to support the experiment. See John L’Estrange or Jennifer Gardner to help with the membership team or staff the welcome table. I invite you to see Bonita to sign-up to be a Church School teacher for our children—we still need more. Each of these people are prepared to take your name for these efforts today.

Dear hearts, the history of our denomination indicates that we are a people bold in faith-full actions. In 1620, as the Pilgrims departed for the “New World,” their pastor, John Robinson reminded them in the now famous quote: “[God] hath yet more light and truth to break forth from [God’s] holy word.” Who could have imagined that our denominational forbearers would have been the first Protestant church to ordain an African American pastor, Lemuel Haynes, in 1785? Or, in 1839, who could have dreamed that we would be the principle advocates for the freedom of the slaves held captive on the schooner La Amistad? We would be so bold again, however, in 1853, when we called and ordained the first woman pastor, Antoinette Brown.

Perhaps it was in this spirit that the forbearers of this congregation laid the cornerstone of this church in 1921, establishing the first church in Urbandale. It was courageous actions in 1947 that lead the members of this congregation to farm “God’s Acres” and add their sweat equity to the voice of a Stillspeaking God. In 1954, the congregation did add an assistant pastor, George Crosby; and in 1959, Miriam Cline became the first Director of Christian Education. In 1963, before Dr. King’s I Have A Dream speech, this congregation voted to be open to people of all races. And in 1989 and 1993, this congregation voted to be a Just Peace and Open & Affirming congregation, both under the leadership of The Rev. Pat deJong.

We have been bold in the past! And, if ours is a Stillspeaking God, who more frequently places commas than periods[4], then God is waiting for us in our future. What will it take for us to meet God there? I submit to you that the proposals of this day are not equal to the dramatic actions of our past, but are steps toward God’s and our future. The history of this congregation beckons us; the state of this faith community is strong. Let us reach into the reserve of our faith and step boldly beyond God’s comma and into our future!

May the Love of God guide our hearts and give us courage!

___________________________________________

1 The UCC Statistical Handbook, 2003. Office of General Ministries, United Church of Christ, Cleveland, Ohio.

2 The In-Between Church: Navigating Size Transitions in Congregations, Alice Mann. Roy Oswald’s article is “Appendix A”.

3 Ibid. We also relied on Staff Your Church for Growth: Building Team Ministry in the 21st Century, Gary L. McIntosh.

4 “Never place a period where God has placed a comma, God is still speaking!” This quote by Gracie Allen is a current slogan by the UCC.